WHAT IS MIHAS?

Respected as a modern, peaceful and prosperous Islamic country especially among OIC member countries, Malaysia has the added advantage of championing the halal cause. Malaysia’s central position in Asia makes it an ideal trading platform to draw the world’s halal players in facilitating the sourcing and selling of global quality halal products through THE 8th INTERNATIONAL HALAL SHOWCASE (MIHAS).

Inaugurated in 2004 with the sole aim of facilitating the sourcing and selling of quality halal consumables, products and services globally, this annual trade fair is in effect the largest congregation of halal industry players. “As an international trade fair focusing on halal, MIHAS attracts a following of loyal visitors and exhibitors. MIHAS 2010 saw the active participation of 527 exhibitors from 32 countries and attracted a total of 35,386 visitors from 59 countries. Over 44% of these visitors are trade buyers and the who’s who in the food and beverage industry from the ASEAN countries.” It embraces the halal concept in all its dimensions from pharmaceuticals and herbal products, cosmetics and health care to Islamic investment, banking and takaful.

Every year since its inception, MIHAS hosts over 500 buyers and matches them with participants of MIHAS from Malaysia. During MIHAS 2010, this programme resulted in sales of over RM200.3 million with over RM1.86 billion under negotiation.
Today, MIHAS is the premier event that is not limited to the ASEAN region alone but is also supported internationally by the enthusiastic participation of International Pavilions from countries across the globe. This has equipped MIHAS with the extra edge to break through barriers to enter young developing markets committed to serving the needs of the halal consumer and to reach a quality-conscious generation seeking quality halal food products.

MIHAS serves as the best entry point for the world market to penetrate into and flourish in the global Muslim the ASEAN markets. MIHAS is hosted by the Ministry of International Trade and Industry (MITI), and organised by the Malaysia External Trade Development Corporation (MATRADE).

EXPAND YOUR BUSINESS HORIZON THROUGH MIHAS 2011

Join in the excitement and discover the global halal market with an exceptional difference at MIHAS 2011! Visit, Participate and Experience the 8th International Halal Showcase (MIHAS 2011) from 6-9 April 2011 at Kuala Lumpur Convention Centre, KLCC, Malaysia. MIHAS 2011 is your one-stop centre to the vast array of halal products and services offered by the industry players; a platform for information exchange, stimulating trade discussions, Halal certification services and a lot more. Step into the rewarding world of Halal and expand your business horizon!

BE PART OF THE USD 2.1 TRILLION MARKET AT MIHAS 2011

We are proud to present to you the exciting opportunities at MIHAS 2011! Every year, MIHAS congregates over 500 buyers from around the world for its Incoming Buying Mission (IBM) which is conducted during the event. This year, we promise you a bigger event with more trade prospects and opportunities, new products and fresh business ideas in the world of international halal market! MIHAS definitely serves as the best entry point to embark into the ASEAN market!